Summer time is around the corner and we all know what that means – bikinis and BBQs!!! The classic BBQ and potluck side dish is chips and dip. But what’s up with all the greasy potato chips that leave our fingers salty and slimy, and our tummies feeling mushy? Not to mention all the trans fat, MSG, and artificial flavoring they are loaded with. BUT, thanks to Kettle Foods®, we can eat potat
o chips with NO trans fat (nor will it ever have any), NO MSG, and NO artificial whatchamacallits. Using whole slices of locally grown, select non-genetically modified (GMO) russet potatoes to make their chips, Kettle Foods® offers potato chip lovers an alternative way to healthy snacking. The chips are also gluten free, Kosher certified, and processed in an environment free of peanuts and other nuts.
Kettle Foods® chips appeal to all taste buds. Some non-traditional flavors include: Cheddar Beer TM, Yogurt and Green Onion TM, Death Valley Chipotle TM, and Backyard Barbeque TM. These flavors allow customers to try something different and more exciting! Each flavor combination found on Kettle Brand® chips is so distinct and delicious that they inspire a passionate following from their fans; everyone has a favorite flavor. Each potato chip (and other savory snacks) flavor is crafted with care by their talented Chief Flavor Architect and taste approved by their founder, who made the very first bag back in 1982.
Kettle Foods® outlook on all-natural ingredients shows the idea that as humans, we want to maximize our rewards and minimize our costs. These costs can be tangible (money, sustainability, etc.) or intangible (time, image, etc.), as the rewards are also intangible and tangible. If the reward outweighs the cost, people are interested and satisfied. As customers walk down the chip aisle, they are surrounded by bags full of harmful and greasy ingredients – often deciding not to buy a bag that will soon affect their body’s health; but as soon as they stumble upon the Kettle Foods® chip selection, rewards have arrived! As the cost is relatively the average price, the reward is so satisfying! All-natural ingredients; Kettle Foods® gives more benefits for the same price! This shows how A Natural Obsession TM becomes an example of the social exchange theory!
The social exchange theory was developed by John Thibaut and Harold Kelley and uses the economic metaphor of costs and benefits to predict behavior. It assumes that individuals and groups choose strategies based on perceived rewards and costs.
Individuals experience the social exchange theory as they consider Kettle Foods® ingredients and whether he/she is spontaneous enough to try the uniquely named/invented flavors.
The information for this example came from Kettle Foods®
